The Best Apps to Optimize Your Social Media Content
As demographics change and resources develop, innovation in marketing is inevitable. The face of business and entrepreneurship has changed, and the importance of having social media a part of your digital marketing is undisputed. There are 3.2 billion daily active social media users – 42% of the entire world population – 71% of whom would likely recommend a brand based on its social media. However, a lot of what makes a social media page great, are the external applications that help create content. Listed below are several excellent applications which can be utilized to help grow your platform, perfect for those just entering into the world of social media marketing, looking for a starting point.
PLANOLY
To ensure the success of your Instagram page, it is important to stay consistent. As creative as your platform may be, structure in your posts is often the key allowing increases in engagements and following. Applications such as Planoly, help maintain consistency, as it serves as a visual planner. It is one of the first applications fully approved by Instagram. Through the app, you are able to log into your account to view your feed. From there, you can upload posts to see how they would work together with your feed, and even plan captions and hashtags. This ensures the overall aesthetics of your page is maintained in a clean, risk free manner. It also serves as a planner, where you are able to schedule posts for anytime, preferably for when your target audience is most active. Planoly also summarizes the analytics of your page, allowing you to keep track of the growth of your page.
CANVA
Many applications created for the purpose of content creation have premade templates. These often have a limited ability to change the design for a more unique look. Additionally, most people do not have access to a talented graphic designer charging a low rate. Luckily, there are apps like Canva. Canva is a simplified graphic designer tool, accessible from both portable devices and computers. Although it is formatted through templates, this serves simply for inspiration as you are able to manipulate the template however you want to. From logos, flyers, to Instagram stories and Facebook banners, it allows you to design virtually anything to your liking. You also have the option of a blank canvas if you want to let your creativity take control. The designs made in Canva are mainly used for web purposes, but also have many options for print media as well. This is a great tool that will allow your page to stand out
UNSPLASH
Stock images are useful for any platform. Whether you want to use the image itself, or create a graphic, images are definitely the hooking component of any platform. However not everyone is able to pay the cost to own stock photos, nor go through the process of hiring a photographer. Unsplash is an easy to use application that allows you to access and use over 800K HD images for free. Over 100k photographers upload their unique images, where Unsplash’s team edits and refines their library. Use the search bar to look for any topic, and an array of images are made available for you.
