Doing everything on mobile devices has risen consistently over the last couple of years. With the business favorite that was the blackberry era, to the tech war between Apple and Samsung; it would be unfortunate for your business if you fail to realize that most people do business on their phones and tablets. In taking your business online, an important thing to watch out for is how your website performs on mobile devices. You need a website that is both responsive on mobile as it is on desktop.
Building websites solely for desktops is a thing of the past. Previously people went online using desktop computers and laptops and it did make sense to build websites that performed well for this. However, with a changing world, your strategy needs to be updated as well. Of what use would be building a website when your mobile users find it impossible to use? user-friendliness is a major factor that plays a role in increasing traffic to your website and converting visitors to buyers.
Building sites that are optimized for both web and mobile is essential to the growth of your business online, it plays a pivotal role in the experience of users on your store and if, they stay in the funnel you have lined up. Here are 3 reasons why we think so.
- One Website Multiple Devices. Building a website to respond and scale to fit more than one device is simply good business. In physical stores, the goal as a business owner is to create a great experience for your customer, with the awareness that not every customer is the same. This same strategy should be applied to your website. You don’t want only those customers using computers. Frankly not very many people shop on desktops. If the bulk of your customers use mobile devices you would be leaving a huge amount of money on the table by not spending as much time to ensure they have a great experience. You want to make sure that not only do designs scale down, but each element is also responsive in it’s intended functionality. It is good business to ensure that the experience of your customers is seamless irrespective of their devices.
- Decreased Bounce Rates. No one wants to do business with someone that looks unprofessional. For many users, their first impression of your company is through your website accessible through a mobile device. If a majority of customers access your website on mobile and it is unresponsive on mobile, chances are the user journeys are cut short with about 5 minutes if landing on the page. Users like to be guided on the sales journey with ease, leaving it up to them to figure out the sales funnel without guidance offers no guarantees that they would stay on the site. If your web page analytics show that a good chunk of bouncers viewed your webpage on a mobile device or a different operating system, you should test your website across a range of platforms and devices to ensure it is universally responsive, robust, and adaptive.
- Improves SEO and Google Ranking. Search engine optimization is what gets you on the map. It is simply what makes you high up on the list of google search results, increasing the possibility of users clicking on your website. Among other things, the determining factor of a high ranking in search engine results pages is a responsive website. Making use of ‘user-focused experience and high-quality content increases your dwell time, leading to more users sticking around in the long run. Google not only recommends Responsive Web Design as the best way to target mobile and tablet users, but it also gives preference to mobile-optimized sites when presenting results for searches made on a mobile device. This is especially true when mobile users search for local services. It’s important to note that more searches are originated on mobile devices.
Solv Advisors is made up of a development team that understands the need for responsiveness. We know how your user needs to feel to convert to a buyer and we are more than willing to make that happen for your website. Reach out to us today for a consultation on building a responsive website.