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Anaya Arts

Sole Strategic Advisor | Capital Acquisition | Business Operations

Integrity

A Core Guiding Principle In All Engagements

We seek to create value for your business at every opportunity. At every point of the engagement we look at ways to leverage our expertise at Solv Advisors to gain iterative benefits for your organisation within every division engaged with us such as Finance, Procurement, Operations and Customer Experience.

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Our Results Summarized

Strategic Advisory

We acted as the primary Strategic Advisor for the project, providing detailed guidance and council

Raised over $100k

Assisted in capital acquisition efforts towards successfully raising ~$100k in capital investment which consisted of cash and in–kind

55x revenue growth

Achieved over a 3-month period with 100% MoM revenue growth and get recognized by Shopify as in the top 5% performing store

500x brand engagement

Through introducing brand and products to over 1 million new people over a 3-month period and generate over 38,000 sessions

Overview

Acting as sole Strategic Advisor to Anaya Arts in Business Operations.

Founded in 2018, Anaya Arts is an e-commerce art & apparel company headquartered in Ottawa. As featured in CTV News Ottawa, Rogers, and 2019 RBC Bluesfest, the minimalist yet empowering brand represents Afrocentric beauty, hair & culture from a modern & unique perspective. When Anaya Arts approached Solv Advisors, the business was an online retailer of wall-art who wanted revenue growth and a revamp in their business operations and strategy. Furthermore, Anaya Arts had: 

  • 1 Founder (that was the complete team)
  • Non-existent variation to product offerings  
  • Less than 100 online sessions monthly
  • Subpar monthly online revenue
  • Minimal brand engagement with monthly brand exposure less than 2,000 monthly.

Mandate

Solv’s role: Sole Strategic Advisor & Product Design, Equity Partner, Capital Acquisition

Solv Advisors built out a new business strategy for Anaya Arts. From creating investment proposals and developing pitches to leading the capital acquisition process and negotiating all brokered deals, the company was able to continuously meet their monthly goals and slowly gained awareness across Canada.

Results

Within the 3 months with Solv Advisors’ engagement, Anaya had managed to: 

  1. Raise ~$100k in capital investment which consisted of cash and in–kind  
  2. 55x revenue growth achieved over 3-month period with 100% MoM revenue growth
  3. Get recognized by Shopify as the top 5% performing stores (founded within a set time frame for website traffic)
  4. 500x brand engagement through introducing brand and products to over 1 million new people over a three month period 
  5. Generate over 38,000 online store sessions  
  6. Grow to a team of 4 members 
  7. Grow their product line offerings through introducing 3 new operating categories (Apparel, Home, Lifestyle) 
  8. Engaged in its first B2B transaction
    The future of Anaya Arts remains bright. With Solv Advisors’ help, the company is looking to continue to expand their operations from B2C to B2B to explore new streams of revenue all while improving their existing lines by streamlining supply chain requirements and improving organizational efficiency. 

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400 Cooper St #901, Ottawa, ON K2P 2H8
(613) 604-5257

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400 Cooper St #901, Ottawa, ON K2P 2H8

(613) 604-5257