Strategic plan for Physiotherapy Practice

Start-up Practice

Strategic Plan


Ottawa, Canada


Strategic Advisory, Implementation


Our firm assisted a physiotherapy start-up in setting up its first practice in Ottawa. Our role in this project was to guide its launch by creating a strategic entry plan and a market penetration approach. We also helped in the securing of initial seed capital required to set up, and advised on the leasing of a commercial real estate space.


The Challenge:

  • The entrepreneur was a seasoned physiotherapist but had no experience setting up a Canadian Business
  • We were required to devise an approach to stand out in an increasingly saturated physiotherapy industry
  • No initial capital to invest in set up of business
  • The identified location for practice was limiting and not scalable in the short term

The Approach:

  • Devise a low-cost penetration approach, spending less on equipment upfront and more on customer acquisition
  • Operating out of a niche service with future expansion plan
  • Detailed strategy on multiple lines of revenue pulling on expertise in physiotherapy practice
  • Identify a location that was scalable and welcoming to patients of clinic
  • Engage seed investor to fund initial capital requirements

The Outcome:

  • Successful launch of Physiotherapy clinic in Ottawa, Canada
  • 5 Figure seed start up capital raised to enhance initial operations
  • Collaboration agreement with complementary healthcare providers aiding in customer acquisition efforts
  • Lease agreement for an ultra modern 4 room physiotherapy Clinic in a prime location with room for future expansion

Take a look at some of the many other success stories and case studies we have compiled for you.

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400 Cooper St #901, Ottawa, ON K2P 2H8

(613) 604-5257

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400 Cooper St #901, Ottawa, ON K2P 2H8

(613) 604-5257